Case study

World’s Top Chocolate Company

Company description

The Hershey Company, commonly known as Hershey’s, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, and many more that are produced globally.

Company objective

They were launching a new product line called “Hershey’s Kisses Brand” and they need a unique way to promote this product on Facebook combined with their valentine’s day marketing campaign.

My strategy

To support the marketing campaign I designed a Facebook app that was integrated into their Facebook business page where people could capture a short kissing video with an audio message and share it with their loved ones.

The results

When campaign was launched more than 10,000 people used the app to share video kisses with their loved ones. That decreased the CPL by 46% and produced more engagements on the page.

  • 250+ videos shared
  • 32% reduction in CPL
  • More engagements on page

“Shahid is the best choice in Facebook development out there. He demonstrated high quality work, and exceptional attention to detail. Looking forward to work with him again.”
Owner at JPX Designs

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